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Increasing Use of Mobile Media

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Folks are accessing more content, more often using mobile devices. Christina Warren published an interesting article, 5 Reasons You’re Consuming More Mobile Content, on Mashable.com. She mentions comScore, an internet marketing research company. The company reported the 2010 Mobile Year in Review earlier this year and found that smartphones, 3G penetration, and unlimited data plans are big causes for such an increase in content use. She states, “3G is now nearly ubiquitous in many parts of the world, which means that the overall mobile content experience offers users fewer compromises.” Because of the 3G penetration, Wi-Fi hotspots are expanding. This makes the internet available in more places, such as airports. Read more about why we are consuming so much mobile content…

5 Reasons You’re Consuming More Mobile Content

Whether it’s listening to the latest album using a subscription streaming service on your phone or reading the newest issue of a magazine on an iPad, users are spending more time consuming content on mobile devices, such as smartphones and tablets.

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What did you think of the article? Is there anything that you would add to the list?